Diversify Your Investment to Reduce the Risk of Startup Investing

Where there’s a huge opportunity, there’s a big risk; that’s what how the startup market works. You never know, an idea can become a huge business in days. That’s why startup investment is considered to be one with outsized returns.

It’s great if you are thinking to invest in startups, but instead of putting all your eggs in the same basket make multiple investments. This is one of the best ways to reduce risk!

Diversifying your investment will not just help reducing the risk, but will also increase your possibilities of success and you can get your money back with some returns at a liquidity event such as a public offering or an acquisition by another company.

While investing in startups, you must also consider the fact that these investments are for the long run so you should be patient.

Moreover, do check how crowdfunding platforms can help you invest in the right startup!

UK leads Europe with the highest average household spend this Christmas

With the continuous chaos for GBP since the June 26th Brexit, the economy has taken new shapes, but it appears that despite the Brexit hype there will be a positive impact on spending during the Christmas trading period.  

Surprisingly, it’s not only the result of a surge in foreign shoppers spending in the UK but British households spending more this year too. According to RetailMeNot’s research, the average household will spend £809.97 this Christmas, covering the likes of gifts, food & drink, holiday travel and decorations, with the majority (58.5 per cent) of the budget going to gifts.  

Whether you are yet looking for small business ideas in UK to start your venture or have already started something, this is the peak time to strategize your business for the season and make most out of it!

Did You Know that Twitter is a Powerful Market Research Tool for Small Businesses?

“Twitter is the best thing that ever happened to small business owners. You can listen to your competitors or customers, and they don’t even know you’re listening.” – (Starts at 2:01) Melinda Emerson, Author of Succeed as Your Own Boss

And I cannot stop seconding this!

Whether you are launching a new fashion brand or it’s a B2B service that you’ll be offering sooner, you may be looking for instant help with market research. You may hire someone, or look for alternatives in various small business help centers, but I feel Twitter is the cost and time effective Option.

Just explore Twitter and you will find all types of audience active there. There are tens of Twitter research tools including its own search feature that can help you with market research in very effective manner.